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    On, el fabricante deportivo suizo que busca un hueco entre los gigantes Nike y Adidas

    El Economista
    September 18, 2026
    via El Economista

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    On, el fabricante deportivo suizo que busca un hueco entre los gigantes Nike y Adidas

    Nacida en los Alpes suizos de la imaginación de un antiguo campeón de duatlón, On Holdings se ha convertido en una marca mundial de artículos deportivos y ahora se lanza en el mundo del fútbol con un primer golpe de efecto: el fichaje de Kylian Mbappé.

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