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    ‘A defining moment’: Can Chris Hemsworth put Australian whisky on the world map?

    The Sydney Morning Herald
    September 4, 2026
    via The Sydney Morning Herald

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    ‘A defining moment’: Can Chris Hemsworth put Australian whisky on the world map?

    Despite the trophy-filled cabinets, we’ve never been able to crack the US whisky market. The industry reckons a hyper-masculine, down-to-earth Aussie actor could be the hero we need.

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