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    Paramount and WBD’s messy rebrand histories visualize an industry in crisis mode

    Fast Company
    September 23, 2026
    via Fast Company

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    Paramount and WBD’s messy rebrand histories visualize an industry in crisis mode

    With Paramount Skydance now set to merge with Warner Bros. Discovery, CEO David Ellison is about to control some of the most recognizable logos in American entertainment. But a very recent history of the companies’ multiple rebrands over the past few years, which typically combined he

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