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    Proper Cloth Revamps SoHo Showroom, Eyes Retail Rollout

    WWD
    October 12, 2026
    via WWD

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    Proper Cloth Revamps SoHo Showroom, Eyes Retail Rollout

    The men’s made-to-measure brand got its start creating shirts in 2008 but tailored clothing now accounts for 40 percent of the business.

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