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Jeff Bezos repeated these 2 words for 30 years. They built Amazon
Fast Company
September 22, 2026
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Jeff Bezos has repeated the same mantra for three decades: two words he credits with Amazon’s astonishing growth from a Seattle garage to the world’s largest company. Amazon just claimed the No. 1 spot on Fortune’s annual Global 500 list, which ranks companies by annual revenue. In a ra
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