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Chipotle’s ridiculously oversized bag can carry enough food to feed your entire family
Fast Company
October 13, 2026
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Chipotle Mexican Grill has debuted a 3-foot-wide, 170-liter (45-gallon) bag that serves as both a bold fashion statement and a marketing stunt that exemplifies the creative style of its chief brand officer, Fernando Machado. Within the span of just seven weeks, Machado has rolled out three creati
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