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    Can a viral sensation become a global brand?

    euronews
    September 22, 2026
    via euronews

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    Can a viral sensation become a global brand?

    ‘We don't see anyone as competitors,’ Cristina Kenz, CEO of Air Up, the viral water bottle brand told #TheBigQuestion. But can a viral sensation really become a long-lasting global brand? Watch in full: https://l.euronews.com/GoIj

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