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    Ford’s Jim Farley says Gen Z needs its own ‘Smokey Bear’ moment for the forest fire of AI paranoia, the jobs apocalypse and the skilled trades

    Fortune
    September 30, 2026
    via Fortune

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    Ford’s Jim Farley says Gen Z needs its own ‘Smokey Bear’ moment for the forest fire of AI paranoia, the jobs apocalypse and the skilled trades

    "They get a little bit paranoid that AI might replace the job they might go to school for," Ford executive Mark Truby told Fortune about his Gen Z sons.

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