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Shein outsells British rival Asos as UK revenue hits £2.58bn
The Guardian UK
October 9, 2026
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<p>Online retailer’s 26% jump sharpens focus on exemption letting cheap parcels into the country duty-free </p><p>Shein, the online fast-fashion retailer founded in China, increased sales in the UK by just over a quarter last year, overtaking its British rival Asos.</p><p&
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