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    What Gen Z Wants from Brands

    Fast Company
    September 15, 2026
    via Fast Company

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    What Gen Z Wants from Brands

    Featuring Ziad Ahmed, VP, Head of Next Gen, United Talent Agency and Joon Silverstein, Chief Marketing Officer, CoachModerated by Elizabeth Segran, Senior Writer, Fast Company For years, brands have tried to crack the Gen Z code through campaigns, influencers, and trend c

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