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    Booking Holdings spends nearly $9 billion a year to reach travelers. Its CFO explains how AI is changing trip planning

    Fortune
    October 5, 2026
    via Fortune

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    Booking Holdings spends nearly $9 billion a year to reach travelers. Its CFO explains how AI is changing trip planning

    Ewout Steenbergen says the company is using AI to make travel more personalized and proactive.

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