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    ‘Realistic and reassuring’: UK public ‘responding calmly’ to Be Ready campaign

    The Guardian UK
    October 23, 2026
    via The Guardian UK

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    ‘Realistic and reassuring’: UK public ‘responding calmly’ to Be Ready campaign

    <p>Government’s emergency planning advice has sparked sales of essentials but no panic stockpiling, say prepping shop owners</p><p>When the UK government launched its “Protect and Survive” public information campaign in 1980 on how to survive a nuclear attack, it was met with a com

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