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    Misuse of AI is brands’ top reputational threat, new survey says

    The Guardian UK
    October 6, 2026
    via The Guardian UK

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    Misuse of AI is brands’ top reputational threat, new survey says

    <p>The findings come after warnings from tech leaders that AI placed in the wrong hands could trigger larger threats such as nuclear war or bioweaponry destruction</p><p>Misusing <a href="https://www.theguardian.com/technology/artificialintelligenceai">artificial intelligence

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