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    Inside Walmart's push to win fashion shoppers with $25-and-under looks, new bohemian brand

    NBC News
    October 3, 2026
    via NBC News

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    Inside Walmart's push to win fashion shoppers with $25-and-under looks, new bohemian brand

    With Target struggling and Amazon's essentials in the mix, Walmart is pushing fashion to gain market share. With new brand Scenario's under-$25 looks, the retailer aims to shift perceptions of "cheap" to chic value. NBC News' Allie Canal reports.

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