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    La IA analiza tu comportamiento en Netflix y genera publicidad 8 veces más efectiva que la TV tradicional

    Expansión
    October 13, 2026
    via Expansión

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    La IA analiza tu comportamiento en Netflix y genera publicidad 8 veces más efectiva que la TV tradicional

    La publicidad quiere anticiparse a lo que buscas, incluso antes de que sepas qué comprar. Mercado Ads apuesta por la inteligencia artificial y los datos para lograrlo.

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