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    Hoka Takes Hit From Promotions Plaguing the Athletic Shoe Market, Despite Its Lack of Discounting

    WWD
    October 23, 2026
    via WWD

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    Hoka Takes Hit From Promotions Plaguing the Athletic Shoe Market, Despite Its Lack of Discounting

    The brand is expected to diversify its price points next year with both a new lower-cost shoe and a premium silhouette.

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