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    Heliot Emil’s Julius Juul Launches Natural Activewear Line 444

    WWD
    September 30, 2026
    via WWD

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    Heliot Emil’s Julius Juul Launches Natural Activewear Line 444

    He cofounded the brand with neuroscientist Davide Maccari, after the two questioned the synthetic content of their ultramarathon training gear.

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