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    The most-wanted holiday gift in America isn’t electronics or jewelry. Here’s what shoppers actually want

    Fast Company
    October 21, 2026
    via Fast Company

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    The most-wanted holiday gift in America isn’t electronics or jewelry. Here’s what shoppers actually want

    Americans really want to score some deals this holiday shopping season—well, and gift cards. With just over two months until Christmas, many consumers are starting to strategize how they’ll tackle their gift lists this year. And the current state of the economy will weigh on spending

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