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Adidas faces boycott over amputee campaign featuring Israeli soldier | AJ #shorts
Al Jazeera English
September 7, 2026
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Adidas is facing calls for a boycott after featuring a former Israeli soldier in a campaign promoting its single-shoe service for amputees. Shalev Biton lost a leg in Gaza, with a social media campaign emphasising more than 5,000 Palestinians also lost limbs. Subscribe to our ch
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