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    De la pantalla al carrito: 65% de quienes descubren productos en TikTok compra en la plataforma

    El Economista
    October 2, 2026
    via El Economista

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    De la pantalla al carrito: 65% de quienes descubren productos en TikTok compra en la plataforma

    Reseñas, transmisiones en vivo y recomendaciones de creadores impulsan las ventas en TikTok Shop, que multiplicó 133 veces su GMV diario desde su llegada a México.

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