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    Nobull President Frank Bracken on Big Brand Opportunities + Why the Old Sneaker Playbook Doesn’t Work Anymore

    WWD
    September 30, 2026
    via WWD

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    Nobull President Frank Bracken on Big Brand Opportunities + Why the Old Sneaker Playbook Doesn’t Work Anymore

    Nobull's new president Frank Bracken discusses retail backdrop, overall strategy, investors including Tom Brady, and the Training for Life concept.

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