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    Sportsbooks remain king this football season, but upstarts are making a run for the money

    CNBC
    September 18, 2026
    via CNBC

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    Sportsbooks remain king this football season, but upstarts are making a run for the money

    "Prediction markets are growing the overall market — at least for now," said Chris Grove, partner emeritus at Eilers & Krejcik Gaming.

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