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    ¿Cuánto dinero llega a los influencers? La intermediación complica el cálculo

    Expansión
    October 13, 2026
    via Expansión

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    ¿Cuánto dinero llega a los influencers? La intermediación complica el cálculo

    Las campañas de marketing de influencia involucran a agencias, representantes y plataformas que dificultan rastrear cuánto dinero termina en manos de los creadores. La industria buscará medir este mercado en 2027.

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