Joanna Gaines says she and Chip lost sight of Magnolia’s purpose. 1 decision helped them find it again

Every founder is subject to burnout, even the founders of a massive lifestyle, retail, and media brand. Joanna Gaines, co-founder of Magnolia, launched the brand alongside her husband, Chip, nearly 25 years ago. After gaining prominence for renovating houses on the HGTV show Fixer Upper, the two