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    MorningStar Farms gets a retro rebrand in the era of the fake meat culture wars

    Fast Company
    October 5, 2026
    via Fast Company

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    MorningStar Farms gets a retro rebrand in the era of the fake meat culture wars

    The plant-based meat category has spent the last several years fighting an uphill battle in a cultural climate that’s turned food into a political statement. MorningStar Farms, one of the oldest players in the game, just rebranded to remind people that meat alternatives are nothing new—and they’re n

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