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How Firmus went from Australia’s AI 'fairytale' to flop - podcast
The Guardian Australia
October 13, 2026
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<p>It was supposed to be an Australian business success story. Just over a week ago local AI company Firmus was preparing to hit the market with a value that would put the startup in the same league as Woolworths. But last Friday, everything fell apart.</p><p>At the centre was Firm
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