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    EXCLUSIVE: Tate McRae Launches First Fragrance With Scent Beauty

    WWD
    October 1, 2026
    via WWD

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    EXCLUSIVE: Tate McRae Launches First Fragrance With Scent Beauty

    Named Tate 01, the scent, promoted as a "second skin," is dropping direct-to-consumer first before entering Ulta Beauty's online and in-store assortment on Oct. 16 and Oct. 25, respectively.

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