Mukbangers are answering the age-old question, ‘Who is keeping Long John Silver’s in business?’

Long John Silver’s, the nautical seafood purveyor, has a fresh wind in its sails—and it’s (mostly) thanks to Instagram Reels. In early June, the food content creator Kishia Moore (@eateatwithkeysh) posted an Instagram eating video with her Long John Silver’s order. “They out here talking ab