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    How to Make Sure Your Customers Stay Loyal: Comfort, Quality, Emotion Are Key for Footwear Brands

    WWD
    September 30, 2026
    via WWD

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    How to Make Sure Your Customers Stay Loyal: Comfort, Quality, Emotion Are Key for Footwear Brands

    Nearly 3 in 10 Americans are "very" loyal to their favorite footwear brands, with nearly half buying new athletic shoes multiple times per year, according to data from CivicScience.

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