"We want to be a global furniture brand, but not in the Hay or Muuto or Vitra area of expensiveness" says Omhu CEO

Since being founded by two friends just four years ago, Omhu has sold more than 40,000 sofas. In this exclusive interview, CEO Simon Salomonsson explains how the Danish company is disrupting the furniture industry. If you're an Instagram or TikTok user, you've probably seen it before: a modular cord