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    Why brands like E.l.f., Wendy's and Gap are branching out into original music

    CNBC
    October 4, 2026
    via CNBC

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    Why brands like E.l.f., Wendy's and Gap are branching out into original music

    E.l.f. Beauty released an album titled "Mirror Mix" as the brand plans to increase its marketing spend for the rest of the year.

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