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    Aesop explores scent and storytelling through fragrance installations around the world

    Dezeen
    October 9, 2026
    via Dezeen

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    Aesop explores scent and storytelling through fragrance installations around the world

    Promotion: skincare and fragrance brand Aesop has transformed its stores around the world into temporary perfumeries, using suspended paper and books to reference the fables behind its fragrances. The Fragrant Fables campaign spanned more than 15 locations across 10 countries, showcasing Aesop's col

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