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Zero Distraction: A Conversation with lululemon’s JJ Collier on Outerwear Design
Cool Hunting
October 8, 2026
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lululemon’s new outerwear collection brings 900-fill-power down and distraction-free weather protection into jackets designed to elevate everyday life Performance outerwear has spent years getting louder. Bigger baffles, brighter shells, logos sized to …
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