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    Walmart’s new pricing patents spark fears of surveillance: ‘Are they going to charge you a different price if they know who you are?’

    Fortune
    September 22, 2026
    via Fortune

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    Walmart’s new pricing patents spark fears of surveillance: ‘Are they going to charge you a different price if they know who you are?’

    Walmart’s pricing patents have raised fears of personalized prices. Two experts say they describe pricing items, not people.

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