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    Australia sells itself as ‘a reef, a rock and a harbour’. Melbourne wants to be its new face

    WAtoday
    October 6, 2026
    via WAtoday

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    Australia sells itself as ‘a reef, a rock and a harbour’. Melbourne wants to be its new face

    Victoria boasts about being home to Australia’s sports and arts capital. We explore what it needs to do to retain this status and attract more international visitors.

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