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    Hong Kong men turn to plush ‘bag charms’ for self-expression, comfort

    SCMP Business
    September 27, 2026
    via SCMP Business

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    Hong Kong men turn to plush ‘bag charms’ for self-expression, comfort

    Whether he is commuting to work or meeting clients, 31-year-old Hong Kong architect Bryan Hui always has a plush toy keychain of Chiikabu – a beetle-like creature from the popular Japanese anime Chiikawa – hanging from his black backpack. Beyond its cute appearance, Hui is drawn to Chiikabu’s backst

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