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    Meet Kerala farmer who traded rubber for organic lemons. The payoff? ₹13 lakh in peak-season earnings | How he did it?

    Mint
    October 21, 2026
    via Mint

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    Meet Kerala farmer who traded rubber for organic lemons. The payoff?  ₹13 lakh in peak-season earnings | How he did it?

    After nearly three decades working in the Gulf, Rajan Mathew returned to Kerala and replaced rubber cultivation with organic lemon farming. His 0.8-acre orchard produces around five tonnes of lemons annually, with prices reaching ₹260 per kg during peak demand.

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