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    Geico turned a talking Gecko into an advertising icon. Now its CMO wants that fame to sell more than car insurance

    Fortune
    September 29, 2026
    via Fortune

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    Geico turned a talking Gecko into an advertising icon. Now its CMO wants that fame to sell more than car insurance

    Geico's CMO wants to overhaul the insurer’s marketing for an era when AI could change how consumers buy insurance.

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