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    Don’t hate the movie, hate the critic! Digger’s new PR push is a risky bet for film that was never meant to be divisive

    The Guardian UK
    October 1, 2026
    via The Guardian UK

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    Don’t hate the movie, hate the critic! Digger’s new PR push is a risky bet for film that was never meant to be divisive

    <p>‘SAME FILM – DIFFERENT TRUTH’ is the marketing solution for the film’s poor reception by critics. Or, as Cruise says in the ad, ‘Fuck those people!’ </p><p>‘You know what? Fuck those people!” The speaker is Tom Cruise in his serious-fatsuit role of Digger, in <a href="https:/

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