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ESPN wants to break the Super Bowl ratings record. Here’s how Disney could help
Fast Company
September 18, 2026
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The NFL season just got underway, but preparations for the 2027 Super Bowl began at ESPN as soon as the 2026 game ended this past February. In what ESPN is calling “the year of the Super Bowl,” the TV network is gearing up to broadcast the most-watched big game for the first time in its nearly 5
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