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Marca propia vs. marca comercial: 99.3% de los mexicanos ya combina ambas para ahorrar
El Economista
September 16, 2026
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Las marcas propias aumentaron 20.5% su gasto entre marzo de 2025 y marzo de 2026, según datos de NielsenIQ. Así funciona la "despensa mixta", la estrategia con la que los hogares mexicanos cuidan su presupuesto.
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