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    ‘It’s huge’: Nike deal breaks new ground for London City Lionesses

    The Guardian UK
    September 3, 2026
    via The Guardian UK

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    ‘It’s huge’: Nike deal breaks new ground for London City Lionesses

    <ul><li><p>Sponsorship agreement is largest in women’s game</p></li><li><p>Exceeds some men’s Premier League clubs’ shirt deals</p></li></ul><p>The Women’s Super League club London City Lionesses’ new front-of-shirt sponsorship deal w

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