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AI Reshapes China's Livestream Shopping As Hosts Adapt | WION News
WION
September 25, 2026
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China’s “Lipstick King” Li Jiaqi has become a defining face of livestream shopping, helping turn the niche format into a major retail channel. Despite slowing growth and AI reshaping the industry, the influencer with over 100 million followers believes livestream commerce will st
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