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    El nuevo plan corporativo de Starbucks prioriza las licencias

    Expansión
    September 29, 2026
    via Expansión

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    El nuevo plan corporativo de Starbucks prioriza las licencias

    Cerca de 90% del portafolio internacional de Starbucks opera bajo esquemas de licencia, una estructura que la compañía describe como de menor requerimiento de capital y que permite apoyarse en socios locales.

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