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    Why is Kim Jones Launching His Eponymous Brand in Hong Kong?

    Vogue
    October 12, 2026
    via Vogue

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    Why is Kim Jones Launching His Eponymous Brand in Hong Kong?

    After an illustrious career designing for Louis Vuitton, Dior, and Fendi, Kim Jones is launching his eponymous brand via a standalone store at Hong Kong’s anticipated harborfront development, Central Yards.

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