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Are my gen X peers the influencers the world has been waiting for? | Emma Beddington
The Guardian UK
October 4, 2026
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<p>Their careers are peaking, they’re rich in money and time – and young people think they’re cool. But maybe it’s not as simple as that</p><p>‘Stop sleeping on gen X.” I heard this on TikTok recently. I misinterpreted it, with a guilty start, as: “Stop sleeping, gen X,” because I
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