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Mascots, merchandise and Mixue: the new wave of Asian fast food chains in Australia
The Guardian Australia
September 16, 2026
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<p>Since 2023, a slew of fast food and quick service restaurants from east and south-east Asia have debuted in Australia, capturing the youth market and ‘little treat’ culture</p><p>On a Thursday night along Sydney’s George Street, teenagers Sasha Luangrungvilai and Livinia Boyden
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