Tiffany & Co. broke its iconic brand color out of containment to promote ocean conservation

Tiffany & Co. owns one of the most tightly guarded brand colors in the world. With one campaign, the company broke that iconic blue out of its strict containment—and it paid off. {"blockType":"mv-promo-block","data":{"imageDesktopUrl":"https:\/\/images.fastcompany.com\/image\/upload\/f_w