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    Umbenennen von Unternehmen: Das Geheimnis des Namens

    FAZ
    September 15, 2026
    via FAZ

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    Umbenennen von Unternehmen: Das Geheimnis des Namens

    Am Finanzplatz Frankfurt will sich mal wieder ein Unternehmen umbenennen. Diesmal ist es die Fondsgesellschaft DWS. Warum geben Institutionen immer mal wieder einen Teil ihrer Identität auf – ihren Namen?

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