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    Holiday Shoppers Prioritize Festivities Despite Growing Financial Strain, ICSC Survey Finds

    WWD
    October 7, 2026
    via WWD

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    Holiday Shoppers Prioritize Festivities Despite Growing Financial Strain, ICSC Survey Finds

    Consumers plan to spend $1.7 trillion this season by making budget tradeoffs, seeking deep value and relying on physical stores and AI to find deals.

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